Wednesday, February 14, 2007 4:32 PM
Christopher Smith
The "Twelve Don'ts Every Home Seller Should Know Before Selling
- Don't overprice your home. It will end up COSTING YOU MONEY! Christopher Smith gives you a free market analysis. Use it's suggestions and it will actually net you more.
- Don't be surprised if the first offer on your property is the best offer you receive.
- Don't let your property sit on the market too long before making a significant change in price (or it will get stale). Christopher Smith provides monthly pricing updates based upon competition selling in the neighborhood.
- Don't think all real estate agents and companies are created equal. They are not! Find an agent/company with a proven track record and proven home marketing system.
- Don't list with a real estate agent just because they charge the least or the most. Look for the best VALUE. Consider the company's track record with buyers and sellers.
- Don't look just at the price buyers offer. Analyze the total package including buyer qualifications, contingencies, closing dates, extra costs, and over thirty other considerations. Christopher Smith is trained in evaluating the seller net proceeds of a contract.
- Don't forget buyers will shop around looking for the best buy. You are in competition with other sellers for your buyer's attention. Christopher Smith knows how to position the features and benefits of your home to create that attention.
- Don't forget that if real estate agents don't see your property as a good value, they will take their buyers elsewhere. Christopher Smith makes certain that at least the top 10% of Realtors in Cedar Rapids sees your home.
- Don't believe those who tell you newspaper ads sell homes. You need a complete and comprehensive marketing plan tailored to your property and your needs. The NAR (Nat'l Assoc. of Realtors) says that 3% of homes are sold using newspaper ads.
- Don't make it difficult for agents and buyers to see your home. Buyers want to look at their convenience. We can have your life and showings co-exist!
- Don't overlook the value of merchandising your home. Make it look its very best! Christopher Smith loves to offer advice on "staging" homes to sell.
- Don't forget that you control the pricing of your home, how it looks, and the overall marketing plan, but it is the buyers who control VALUE. If buyers won't pay your price, the house remains yours. Turning down offers will happen, but when you do, you are really buying your home for that amount.
Christopher Smith would love to meet with you personally to construct a gameplan that prevents challenges! Call 319-329-5988 or email Christopher@skogman.com. You'll be glad that you did!